Who is it For?

kloo is the first and only healthcare market intelligence platform for medical device companies that seamlessly integrates a multitude of expansive and complex industry data sets into one offering. The result is a one-of-a-kind turn key solution that helps companies gain insight into their biggest vulnerabilities and opportunities in their respective markets.

In the age of Big Data, access to timely and relevant insights have become critical to stay ahead of the competition. By providing the most up-to-date intelligence available in the market, kloo enables key stakeholders across an organization to have greater confidence in their decisions and answer critical questions including:

Market Development/Business Development

  • What procedures performed are the fastest growing segment in the market?
  • What products are being utilized for these procedures and what do these trends tell us about the overall direction of the market?
  • Are there specific product classes/therapeutic areas that are showing significant potential/growth?

Quality/Manufacturing

  • What product sets are utilized most often? How can we plan for demand of these product sets more effectively?
  • How do we more effectively align our product distribution with opportunities based on geographic dispersion of procedures?the most significant players in each therapeutic area by product & procedure types nationally.

Sales/Commercial Teams

  • Where should we deploy our existing resources so that we are best positioned for sustained growth?
  • What are the near/long-term selling opportunities in the market?
  • What physicians/facilities should we be targeting that provide us the best opportunity to grow our business?

Clinical Trials/RWE Generation

  • What are the comparative reoperation rates for procedures that we are interested in? Is there room for improvement?
  • Are there specific trends in outcomes that are driving product usage up or down?

Features

Market Projections

  • kloo helps companies understand procedural trends in the market by geography, hospital and physician.
  • Our proprietary model allows users to pivot data in real-time and combine different data sources to allow for a deeper dive into procedural trends.
  • Easily access diagnosis trends and reoperation rates for specific procedures providing more than just procedure projections.

Company & Brand Level Detail

  • Access information on market share & pricing for specific companies and brands.
  • Detailed brand profiles allow the user to easily access all relevant information on a specific brand including, FDA approval date, sales information, product information & pricing.
  • Market Share detail helps companies understand who the most significant players in each therapeutic area by product & procedure types nationally.

Integration of Sales Data

  • Our platform easily integrates a company’s sales data and leverages our matching algorithms to match a sales data to procedure data.
  • Get access to market penetration metrics from the national level down to the facility/physician level.
  • Better allocate resources to match opportunities in the market by understanding where the market is under or over-penetrated.

Physician & Facility Level Insights

  • kloo provides profiles on the majority of providers (Hospitals, ASC’s, Outpatient Clinics) and Physicians in the US.
  • Facility Level details include procedure projections, physician volumes, hospital affiliations, size/beds, specialty departments, location/contact info and contracting data.
  • Easily gather information on providers & physicians that perform the most volume for specific procedures.
  • Proprietary Map View technology creates an easy to navigate geographic view of the entire US allowing users to more easily identify specific geographies for analysis.

Custom Visuals/Dataset Integration

  • Access information on market share & pricing for specific companies and brands.
  • Detailed brand profiles allow the user to easily access all relevant information on a specific brand including, FDA approval date, sales information, product information & pricing.
  • Market Share detail helps companies understand who the most significant players in each therapeutic area by product & procedure types nationally.

Reimbursement Trends

  • kloo can be customized to meet the needs of each organization through implementation of our suite of custom visualization tools.
  • With kloo’s flexible data integration model we can leverage other external/internal datasets to provide even more detailed insights that add value to your organization.

USE CASE

Problem

The orthopedics division of a large medical device manufacturer held the 5th position in the market with the goal of growing their market share to become a leader in the segment. They were particularly interested in a high-growth sub-segment of the market to help them grow their share.

Solution

By leveraging the kloo platform, they were able to identify $200M of unrealized revenue by understanding the behavioral/surgical patterns of orthopedic, joint replacement, & sports medicine surgeons. They now have a complete strategy to align each surgeon with what product(s) from their portfolio would most likely lead to adoption.


Business Advisory

In addition to our kloo platform, we offer advisory services to help our customers answer deeper questions and plan more effectively for the future. With decades of experience in some of the most innovative medical device companies in the world, we bring a wide range of expertise to our customers every day including:

Targeting & Segmentation
Sales Force Optimization
Competitive Market Share
New Product
Forecasting
Sales Analysis
Market Research
Margin Analysis
Demand Planning

Get in Touch

For more product information or a product demo please fill out the form below. We look forward to speaking with you soon!

12636 High Bluff Dr. Suite 400 San Diego, CA 92130

© 2018 VirtuMed USA Inc.